When we’re in school, we see it as the only route forward, the only way to thrive. Whilst education is of course important, it is not the only piece of the puzzle to unlocking success.
Category: Columns
Columns, blogs and opinion from some of the UKs leading business opinion makers and entrepreneurs and small business owners
How entrepreneurs can improve customer communication
Most entrepreneurs are not good at seeking customer feedback. Particularly during the early stages of their startups or when business leaders launch a new product or service, they are often so focused on developing this product or service that they overlook the importance of customer interaction.
The art of leadership in business
“If your team doesn’t know what good looks like, then it’s unlikely they are going to achieve it.”
The Importance of Getting Your Business On the First Page of Google
Getting your business in front of the right people has always been one of the biggest hurdles when acquiring new customers online, and in an ever competitive world it’s only becoming more challenging.
Lewis Hamilton moving from Silver Arrows to Prancing Horses: Unraveling the Essence of Brand Positioning
Lewis Hamilton’s move from Mercedes to Ferrari has not only set the racing world abuzz but also provides a fascinating case study on the importance of brand positioning.
Where should you be investing your unused marketing budget this financial year?
Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out and instead, marketing teams are taking a dynamic approach.
I’m a middle-aged suburban dad – Can I become a TikTok star?
“We need a TikTok account,” I said, to my team of mainly 20-something staff, two years ago. They looked at me blankly and slightly astonished.
Providing Business Clarity: How updated Guidance from the ICO on Age Assurance for the Children’s Code will Improve Online Child Safety
Businesses have historically lacked clarity from regulators regarding the compliant methods of age assurance available to them.
Don’t trust your gut: The importance of peer-to-peer perspective in marketing
With SMEs in the UK poised to spend a staggering £35.1 billion on marketing this year alone, many will end up throwing good money after bad with marketing initiatives that fail to deliver a clear return on investment.
Scaling a business – 7 tips for success
Welcome to our exciting new series, “So You Want to Be a CEO,” where each month, I will delve into the world of business leadership and scaling enterprises.
The assault on the media by throwing multiple daggers is best handled by orchestrating multiple release points – Phones4U Billionaire John Caudwell knows all about this
Phones4U Billionaire John Caudwell knows all about creating massive cut-through by throwing his content daggers at the media from well-positioned, multiple release points.
Why family must come first in business
As we enter a new year, I want to talk about the importance of balance, perspective, support and productivity and I’m here to make the case that family must come first in business. Hear me out.
How taking care of yourself will help you take care of your business
For your business to truly thrive, it must be built on strong foundations. This does not only mean having a well thought out business plan, but ensuring that you are able to bring your best self to your business every day.
Change is the only constant: A year in privacy law
As 2021 draws to a close, I thought I would use this column to reflect on another strange year and look ahead to what may happen in the world of data protection during 2022.
The seven books that helped me on my entrepreneurial journey
If you take a look at any of my businesses, and you know what my influences in business are, you’ll see how much I’ve taken from the world around me and used it as an inspiration to build.
