Getting started with email marketing

Email marketing is still one of the most cost effective tools available, right up there with SEO when it comes to building a brand and converting prospects into customers. But what is the best way to get started? In an era of one-click unsubscribe and a customer base highly attuned to the ways of marketers, how can businesses make the right connection? Helen Armour, Marketing Manager, Really Simple Systems, provides her five steps to effective email marketing.