Category: Columns

If your supplier’s factory burns down and, as a result, you do not receive some goods ordered by one of your customers, both you and your supplier may be said to have suffered from Force Majeure, that is to say an event beyond your control.

It really is the age old dilemma…probably the biggest issue afflicting business since the dawn of time. What am I talking about? Of course it is the ‘how much activity is enough’ challenge.

Some publishers think that only some books deserve to be published. But this is the 21st century! Let me tell you why every book deserves to be published.

Andy Preston explains why cold calling is such a big issue for many…..and why vital first stages should be completed before a cold call is made….

With the Clegg-Cameron coalition finally upon us, there is one thing even entrepreneurs can learn from this – how you too can feel strongly about something and go on to influence others by sharing your potentially game changing ideas in a way that everyone wins!

Whether you’re considering paid or natural search marketing, display ads, sponsorship or online video, social media marketing or contextual advertising, the important thing is to find the channels that provide the highest return on investment for your business.

As businesses strive to beat the competition for the number one spot in the search engines, increased emphasis is being placed on search marketing to achieve it. However, the key to success online is to develop a holistic digital strategy that can do this and much, much more.

Over recent years social media has transformed the way we communicate, bringing people together and giving businesses the opportunity to open up a dialogue with their customers in new and innovative ways. This massive shift has taken the marketing world by surprise, opening up new opportunities, as well as posing new challenges.

James Max on Gordon Brown still being in denial. Denial that although he has the second biggest number of seats, he and his party lost this election. When I said that bigot meant Brown Is Gone On Thursday, I didn’t say which Thursday.

In this article, leading Sales Expert Andy Preston explains why people don’t buy from you …..and what you can change right now to get their business in the future……..

Bigot. What does it mean? Brown Is Gone On Thursday. Who will fill the void? David Cameron and The Conservatives, or a messy hung parliament? It’s going to be close but a few days are left for you to contemplate what lies ahead and the choice you have to make come election day.

As Greece demonstrates what happens when a nation’s finances deteriorate, watching our Leaders Debate last night you would not know that we have a national debt of nearly a trillion pounds. Apparently tax credits and benefits are more important. Be under no illusion. After the next election massive cuts are on the way. The real debate is whether we can get what we want for less. And who is best to make those cuts.