Being restricted to a low advertising budget might make you think you can’t get very far. Some people will even tell you always need to spend more to get ahead.
Take a cursory glance online and you’ll be inundated with assertions that marketers need to move faster, be more agile and respond to technological changes at breakneck speed.
Getting your business in front of the right people has always been one of the biggest hurdles when acquiring new customers online, and in an ever competitive world it’s only becoming more challenging.
Lewis Hamilton’s move from Mercedes to Ferrari has not only set the racing world abuzz but also provides a fascinating case study on the importance of brand positioning.
“We need a TikTok account,” I said, to my team of mainly 20-something staff, two years ago. They looked at me blankly and slightly astonished.
With SMEs in the UK poised to spend a staggering £35.1 billion on marketing this year alone, many will end up throwing good money after bad with marketing initiatives that fail to deliver a clear return on investment.
USB2U’s branded tech products are an excellent way to make a fantastic first impression and lay the foundations of long-lasting relationships with clients, suppliers, and business partners alike.
Elon Musk’s X has reinstated the accounts of far-Right influencers Katie Hopkins and Tommy Robinson, reversing lifetime bans on the pair imposed by the social network’s previous ownership.
Elon Musk has suggested that all users of X, formerly called Twitter, may have to pay for access to the platform.
Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight.