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Why should your business join the Twitterati?

Around a year ago, l noticed that a few business owners dipped a tentative toe into the world of twitter.

Many then didn’t quite know what to do with it, tweeted a few random things and then decided it wasn’t right for their business and didn’t seem that useful.

Maybe it was more for celebs to tell the world about what they are up to.

Some decided that it was all about people who thought the world wanted to know their opinions on things the whole time *yawn*.

However, other businesses have been using it a lot.

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“Delivering dynamic growth” HowSMEs can build business advantage in the cloud

In my last blog, I shifted my focus away from my personal perspective on cloud computing to introduce one of our customers, Chen Kotecha, managing director of scancom.co.uk, and asked him to present his experiences of the technology. In today’s entry, I want to extend the customer theme and open up the floor to Mark Orsborn, director of IT consultancy, Acertis Cloud to talk about how his business is achieving dynamic growth and competitive edge by building apps in the cloud.

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Wanted – alternatives to sport and challenge-based charity sponsorship

For years now, raising money for charity by taking part in a sport-related event or challenge has been de rigeur.

I think it’s time for change. We should look to the business world for inspiration on how to raise money for charity by giving people who sponsor something back.

The feel-good factor that comes from sponsoring people doesn’t really cut it in a time of recession when we’re all watching the pennies.

If people sponsor something, they should get something in return, even if it’s having their car washed or their lawn mowed or receiving some baked treats. I think it’s time to re-think the current charity sponsorship model.