mentoring

Sending out a business SOS

There are hundreds of thousands of talented professionals that have latent entrepreneurial capability whose inner voice is being muted by corporate constraints. As a venture capitalist, I back experienced professionals who often spin out of the corporate world and start-up their own company. I call this group of new businesses ‘Spin out Start-ups’ (SOS).

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Zombie Companies

Zombie companies are labelled as businesses that may have been insolvent on an assets vs liability basis, but are able to survive on cashflow alone, partly because of low interest rates. Added to this, many banks are allowing these ‘problem’ companies to have capital repayment holidays, in order to ease the pressure and prevent – or perhaps just delay, a forced liquidation.

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Total Customer Engagement

Social media seems to have changed the way we look at things as marketers. I’m not saying social media is the centre of anything – certainly it shouldn’t be seen to be important as a channel in its own right, but it has shown brands that the consumer has a powerful say.