Home-finder aggregator Zoopla’s decision not to renew its sponsorship deal with football club West Bromwich Albion at the end of the current season, is a unique example of a brand taking a tough stance when so many take a passive view said, crisis communications expert, Richard Merrin
Category: Opinion
Some of the UKs leading business leaders and opinion formers share their insight and ideas for growth
Tips for selling over the phone
Not all small business owners are natural sales people, so when it comes to cold calling it can be a bit daunting to some. In this article, Andy Preston gives some top tips on how call centre agents can increase their effectiveness in selling over the phone.
Finally good news as SMEs can expect gentle increase in savings rates in 2014
SMEs have not been well served during the economic downturn. Overdrafts, business loans and other lending facilities have been hard to come by and those with cash in the business have found nil or negligible returns on their cash. James Blower, Savings Director at Shawbrook Bank, reviews this market for us.
The seven Deadly Sins of Pitching
It can often range from a 30 second social-setting pitch to a 30 minute investor pitch, but a pitch is a powerful answer to the question “what do you do?”
Managing sustained innovation for a smarter planet
Extraordinary outcomes can be achieved when the right people, infrastructure, and motivation come together, says Dr. Bernard S. Meyerson, IBM Fellow and VP Innovation, ahead of his IET/BCS Turing Lecture ‘Beyond silicon: cognition and much, much more’
Wealth creation time management
The workplace is a web of agendas and everyone is trying to promote their own. Entrepreneurs need to learn to prioritise their commercial interests.
Empty garages should be converted into affordable workspaces for startups
A new report urges initial London pilot of 300 garages, with eventual UK-wide roll out of converting some of London’s 3,275 identified empty garages into basic studios, workshops and offices could provide the Capital’s start-up businesses with affordable space and opportunity to grow.
Why We Love Narcissists
Have you ever wondered why selfish, arrogant, and entitled individuals are so charming? These narcissistic people have parasitic effects on society.
If you want to get marketing fit, do NOT make it your New Year’s Resolution
It’s that time of year again. You’ll no doubt be looking at your waistline or cupboard contents and thinking about making some promises to eat better and exercise more.
In an age of rapid tech change, take comfort, some things remain constant in SME corporate communications.
In this month’s column Johnny McGinley poses a uniquely alternative viewpoint to his normal digital pieces at the start of 2014. There has already been much talk about the future of digital marketing and digital tech in 2014. As a society and profession we have become focused on what “the next big thing” in technology will be.
Traditional finance methods are failing SMEs
Last year banks were in the news for all the wrong reasons. According to reports the state owned banking giant, RBS, had been making vast profits at the expense of vulnerable SMEs; its effort to reduce risky loans has nudged previously solvent companies out of business.
The truth about workplace happiness
Employees don’t work hard because they’re happy. They’re happy when they’re working hard.
Is it time to give the banks some credit?
There’s no getting away from it, January can be a dreary month. For many, a new year starts with a headache from the previous night. And the bigger the excess, the longer the hangover remains. Such is the parallel with some of the UK’s banking industry.
10 ways to kick start your marketing for 2014
We may be well into January, but it’s not too late to start making some plans to kick start your business marketing for 2014.
Staff retention key for business success
Chris Meredith, officebroker.com CEO, discusses the benefits of bringing staff in at junior levels and developing their skills as they progress in the company.