Social media marketing can’t have failed to have made it to your list as a possible technique for marketing your small business. Maybe you’ve dipped your toes already. Or, maybe you are a complete convert already.
Category: Social Media
Social media is the best way to expand the reach of your SME or SMB business. Twitter, Instagram, Facebook and content marketing
Bosses anxious about social networking
Almost half of UK employers do not monitor or restrict access to social media at work, despite nearly a fifth admitting that they are concerned it is being abused.
12 essential tips to get social media traction
Whether your company sells garden furniture, widgets, or training sessions, social media can really transform your business and it isn’t as hard as you think to master.
Social not-working: Be careful what your employees tweet
There was once a very clear line between an employee’s work and social life; one belonged at work and the other stayed at home. However, the use of social media for business purposes, as well as pleasure, has meant this line has become increasingly blurred.
Beware the Phishers who want to access your social networks
Social networking is a great way for SMEs to find and keep customers, but it’s not without risk – a number of well-known brands have had their social accounts hijacked recently.
It’s #official the correct use of hashtags vastly improves Twitter experience say scientists
Scientists at the University of Portsmouth have found that correctly labelling your tweets can vastly improve your customer’s experience on Twitter.
Are you too in love with social media?
Social media marketing shouldn’t happen in a vacuum. How to integrate offline and online strategies.
How to bounce back from a social media disaster
Made a major flub in front of the whole world on social media? Here’s how to respond.
Virtual Assistant who complained about alleged late payment on Twitter faces £150,000 lawsuit
A virtual assistant who complained on Twitter about what she claimed was late payment of a bill she was owed has discovered she is now facing a libel battle that could cost her £150,000.
Top 5 Twitter Apps to Replace TweetDeck
In March, Twitter announced that it would be discontinuing popular TweetDeck smartphone apps this coming May. TweetDeck for Android and iPhone will be removed from their respective app stores and will stop working shortly after.
Keeping Control of ‘His Master’s Voice’: A lesson in Social Media management
After reflecting on the sensational case of a company’s social media presence being hijacked by a disgruntled employee, legal specialist Sue Ball from Verisona Solicitors explains why, whichever way you look at it, someone is getting off lightly.
Only twenty per cent are focused in meetings – The rest, they’re Tweeting & surfing
Almost three quarters of all workers like to check their social media feeds on their smartphones during business meetings and conferences according to a new poll.
Heard it on the grape-vine: How brands can use the video sharing platform taking over the internet
An at-a-glance guide to the media sharing phenomenon taking the internet by storm.
How to start B2B conversations on social media
We hear it all the time, “social media is only valuable if you’re a B2C company!” but experience and research tell me otherwise; it also tells me that most B2B businesses have little or no strategy for social and as such fall into one of two categories – those trying to broadcast sales messages and those who would much rather sit shyly in the corner not saying anything.
HMV staffer claims responsibility for tweeting mass sacking
A former employee at HMV tonight claimed responsibility for using its official Twitter feed to “live tweet” her and others’ mass firing.
