Meltwater and We Are Social’s Digital 2026 report shows social media now reaches 68.7% of the world, over one billion people use AI monthly, and digital ad spend tops $1 trillion — signalling a new era for global marketing.
Category: Social Media
Social media is the best way to expand the reach of your SME or SMB business. Twitter, Instagram, Facebook and content marketing
Instagram to introduce PG-13-style controls to protect teen users, says Meta
Instagram will roll out a PG-13-style content rating for teens, automatically placing under-18s into stricter settings that limit access to adult and harmful content. Meta says the move aligns online safety with familiar parental guidance standards.
Murdoch and Dell said to join US consortium for TikTok takeover, Trump claims
President Trump says Rupert and Lachlan Murdoch, along with Michael Dell and Larry Ellison, are expected to join a U.S. group buying TikTok’s U.S. operations from ByteDance amid national security concerns.
TikTok cuts threaten hundreds of UK content moderator jobs amid AI shift
TikTok is moving UK content moderation roles to Europe as it leans on AI, putting hundreds of jobs at risk despite rising regulatory pressure under the Online Safety Act.
Trump Media to stream GB News on Truth+ in global expansion deal
Trump Media will stream GB News on its Truth+ platform, expanding the UK channel’s global reach to US audiences and beyond in a partnership praised by both networks’ chiefs.
1.8 million tune in as emergency Iran episodes of The Rest Is Politics in 24 just hours
Emergency episodes of The Rest Is Politics and The Rest Is Politics: US draw 1.8 million views and streams in a single day following US bombing of Iran, as listeners turn to trusted podcast voices.
WhatsApp to introduce adverts as Meta pushes to monetise messaging app
WhatsApp will introduce paid adverts in its ‘status’ section globally, marking a shift from its ad-free roots. Personal messages will remain encrypted, Meta says.
Piers Morgan quits Murdoch empire to build Uncensored brand independently on YouTube
Piers Morgan quits Rupert Murdoch’s media empire, taking full ownership of his Uncensored brand on YouTube. Discover why the outspoken broadcaster chose greater independence and global reach over a traditional TalkTV slot.
Kevin O’leary joins billionaire’s bid to buy TikTok as US ban deadline nears
Shark Tank’s Kevin O’Leary joins billionaire Frank McCourt in a bid to buy TikTok as a looming US ban deadline puts pressure on ByteDance to sell.
Millions of Britons abandon X amid backlash against Elon Musk’s leadership
Elon Musk’s controversial leadership of X (formerly Twitter) has driven millions of Britons away, as UK users flock to competitors like Threads and Bluesky. Discover how political stances and rebranding have affected X’s reach.
UK considers social media ban for under-16s as Minister orders new research
UK considers social media ban for under-16s as Technology Secretary Peter Kyle orders new research, signalling possible alignment with Australia’s proposed restrictions.
Strategies and tips on using TikTok for business
By 2023, TikTok boasted an astonishing 1.7 billion users worldwide, comprising nearly a quarter of the global population. In the United States alone, the app had 150 million active users, while the UK counted over 23 million.
EU takes action against Elon Musk’s X over disinformation
The European Union has formally announced it suspects X, previously known as Twitter, of breaching its rules in areas including countering illegal content and disinformation.
Elon Musk reinstates Katie Hopkins and Tommy Robinson to his social platform X
Elon Musk’s X has reinstated the accounts of far-Right influencers Katie Hopkins and Tommy Robinson, reversing lifetime bans on the pair imposed by the social network’s previous ownership.
Elon Musk suggests social media platform X could go behind paywall
Elon Musk has suggested that all users of X, formerly called Twitter, may have to pay for access to the platform.
