Yell, the online telephone directory service, is to give a strong boost to small businesses in the UK by enabling targeted advertising on Facebook.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Brad’s three top tips for getting the most out of networking
There’s lots of advice I could give you about how to get the most out of networking. If you ever want my help with that come and ask me. But these are the most important things to remember, in my opinion:
Misner warns against playing the numbers game online & hails Kent as referral capital of Europe
One of the world’s leading business networking gurus Dr Ivan Misner has hit out against the explosion of “premature solicitation” for work on social media websites by people who play the numbers game rather than cultivate relationships.
Money down the drain as Social Media Experts train staff ‘to suck eggs’
Businesses could be wasting thousands on unecessary social media training which teaches many employees what they already know and could simply work to fuel the fear that middle aged workers have towards social media, claim experts at online marketing consultancy E-mphasis.
Win a role in a national TV campaign
Alibaba.com, the world’s leading small business e-commerce company, is inviting its users to audition their business for a starring role in its forthcoming high profile UK ad campaign.
How many contacts can one person cope with?
Who’s worthy of going into your CRM system, Outlook, your mobile or your social network, etc.? What should be the criteria so you don’t end up with 500 e-mail addresses and can’t remember who half the people are?
Musician & entrepreneur Midge Ure wants business to aim high
The musician and entrepreneur Midge Ure will be headlining a show with a difference as the guest speaker at a business event to promote and inspire great leadership.
Stand out on the high street – Choose a comedy name
UK’s most common high street names revealed as business directory launches hunt for UK’s ‘punniest’ business
24 tips for using social media in your business
Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. Here’s Business Matters comprehensive social media cheat sheet for the time-strapped entrepreneur.
Explained: Elevator pitch
The elevator pitch describes your company concisely and in a compelling way. The elevator pitch is the answer you give when you coincidentally meet someone in an elevator and they ask you: “So, what do you do?”
Are you Britain’s best entrepreneur?
The UK’s most competitive search for exciting new businesses has returned and this year, your small business could be crowned Britain’s best!
Twitter prank for small business boosts awareness to huge proportions
In the age old tradition of marriage, there stands an even older tradition: the prank pulled off by the best man on the bride and groom. While the practice is ancient, it has taken on a new twist in the viral microblogging world of Twitter.
Creating a memorable brand
We recently spoke to Mark Artus, CEO of 1HQ, one of Europe’s largest branding companies to get his top 10 branding tips.
Mark has been the brains behind the advertising campaigns for the likes of Kraft, Nestle, Rowntree and Heinz, amongst many others and knows how to create memorable brands.
Exactly how do i launch my business?
Anyone with a good idea and adequate common sense can start a business, but establishing and growing it is another matter.
In the current climate, where money lending has all but dried up, orders are falling, and firms are trimming all the fat possible by cutting costs, the hard part is often working out how to grow your business.
Visibility is good. Credibility is better
This winter there has been a lot of talk about ‘visibility’. For the purposes of this blog post, though, I’m not talking about whether you can see out of your windscreen when it has frosted over. The kind of visibility that has become a trendy subject is about being seen in the marketplace. We all know about information overload and how much competition there is for your customers’ attention, both online and offline. So being seen – in person, online, in the media – is essential. However it is dangerous to stop there.
