A candid Q&A with healthcare marketer Leni Alston on navigating patient care, staying grounded in community service, and leading with empathy in a changing industry
Leni Alston is a healthcare marketing professional based in Las Vegas with a reputation for integrity, clarity, and care. She works closely with families to help them understand and navigate the complex world of healthcare services, especially when it comes to patient placement. Her calm, honest approach has earned her the trust of both clients and peers.
Leni was raised with strong Filipino values of service and compassion. These principles still guide her work today. Beyond her role in marketing, she’s deeply involved in community outreach. She spends much of her free time cooking meals and donating food, clothes, and household items to independent living facilities in need. Her generosity isn’t for show — it’s rooted in lived experience and a deep understanding of people’s struggles.
In her day-to-day work, Leni stays on top of healthcare industry trends. She uses this knowledge to build connections, support families, and find practical solutions for difficult situations. Her job isn’t just about promotion — it’s about creating a bridge between healthcare providers and the people they serve.
She avoids areas like group homes or care homes and focuses instead on offering real help where it’s needed most. Her career stands as a reminder that successful healthcare marketing isn’t about selling — it’s about supporting.
Through her work and outreach, Leni Alston continues to show that leadership in business doesn’t have to be loud — it just needs to be consistent, compassionate, and clear.
Bridging the Gap: A Conversation with Leni Alston on Compassionate Healthcare Marketing
Q: Leni, thanks for speaking with us today. Let’s start at the beginning — what drew you into healthcare marketing?
Leni Alston: Thanks for having me. Honestly, I didn’t plan on going into healthcare marketing at first. It started with my own experience trying to help a family member get proper care. I saw how overwhelming the system could be. It made me realise there was a real need for someone who could break things down and guide families through it.
Q: You’re known for working closely with families. How does that shape your approach?
Leni: For me, it’s personal. I don’t think of families as “clients.” They’re people trying to make hard decisions — often in crisis. I try to offer clarity. I walk them through options without pressure. It’s about trust and honesty. That approach has worked well for me, and more importantly, for them.
Q: What do you see as the biggest misconception about healthcare marketing?
Leni: That it’s all about selling. It’s not. At least, it shouldn’t be. Real healthcare marketing should connect people to the care they need — not just push a service or brand. My job is to understand the system, the policies, the placements — and then make it easier for someone else to understand too.
Q: You’re also involved in community work. Can you tell us a bit about that?
Leni: Yes, I cook and donate food, groceries, even clothes to independent living facilities. Some of them reach out when they’re struggling, and I do what I can. It’s something I grew up with — in Filipino culture, helping your community is just part of life. I don’t think of it as charity. It’s care. That same care shows up in my work too.
Q: That’s a powerful ethos. Do you ever find overlap between your community work and professional life?
Leni: All the time. When someone knows you’ve shown up for them — not just in business but in life — it changes the dynamic. It builds trust. And I think that trust is the foundation for everything in this field.
Q: You’re very intentional about what areas you don’t work in. Why do you avoid group homes and care homes?
Leni: I’ve found those areas come with too many risks and too much noise. There can be issues that I don’t want to be associated with. My focus is on providing clear, ethical solutions. Staying out of those areas allows me to work with more control and transparency.
Q: How do you stay current with industry changes?
Leni: I read a lot. I join webinars, connect with others in the field, and stay in touch with what’s happening locally in Las Vegas and nationally. Healthcare changes fast — new rules, new providers, even cultural shifts in how people approach care. You have to be ahead of it if you want to offer the best guidance.
Q: Any advice for someone looking to get into healthcare marketing?
Leni: Know your why. If you’re in it just to make money or climb fast, people will see through that. You need empathy. You need to really understand people and how the system works. And you have to be willing to keep learning, all the time.
Q: Final question — what’s next for you?
Leni: Honestly, more of the same. I want to keep helping families. Keep learning. Keep showing up for the community. I’m not chasing something big. I’m building something steady — one conversation at a time.
