James Moir


James Moir is the CEO of easyfundraising, the largest online shopping fundraising platform in the UK. easyfundraising’s mission is to turn the everyday spending of our customers into a force for good, so that giving can become part of everyone’s lives, not separate from it. James has over 20 years’ experience in fast moving consumer goods, retail and loyalty and his ability to lead data-driven businesses has helped the companies he works with grow. Prior to joining easyfundraising, James was the Managing Director of Nectar, leading Nectar through a complete digital transformation. He joined easyfundraising as CEO in September 2021 with a mandate to continue the growth and realise the ambition of the business. At the end of 2023 easyfundraising reached the huge milestone of donating £50million to charities and good causes across the UK – all through people choosing to do their online shopping via their website or app.